Focus Group

Tiptop focus group helps you gather deep insight, opinions, and perspectives from customers and employees, forming the strategies and direction that fits.

Customer Focus Group

  • brand impression
  • brand positioning
  • buying behaviors and habits
  • ideas on service
  • product improvements

Employee Focus Group

  • existing or new company policies
  • employee development
  • career path
  • employee loyalty

Why Tiptop?

  • Professional facilitator who can probe the genuine thoughts and viewpoints from participants

  • Large participant network so you can gather insights from your target audience

  • One-way mirror facilities that enable you to see the entire process

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